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It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports
Catherine vanVonno November 24, 2020 Pixabay Because of the economic climate COVID-19 has caused, businesses everywhere are working hard to reduce expenses. Effective cost-cutting techniques don’t just help you save money. They also build your company’s resilience and prepare it for setbacks. They teach you how to work with what you have right where you … Continue reading How to Get Employees Involved in Reducing Business Expenses
Tanya Kumari — June 10, 2020 There are dozens of issues in the digital world and your product idea might just be able to solve a majority of them. But building the product from just an idea can be challenging, especially for non-technical entrepreneurs or CEOs. And even if you have found out how you … Continue reading Have a Product Idea? Know These Costs Involved in Product Development
Avinash Nair — July 18, 2018 Follow @AviNair52 — July 18, 2018 Americans love plastic, especially when it comes to shopping. 78% of consumers say that they would rather buy with a card than cash, and doing so typically leads to a larger purchase. Accepting credit card payments is basically a requirement for all businesses … Continue reading How SMBs Can Avoid the Major Risks Involved with Credit Card Transactions
Blake Beus — June 30, 2017 Follow @BlakeBeus — June 30, 2017 rawpixel / Pixabay There’s a lot of buzz right now about retention and engagement, both of which are strongly linked to onboarding. As Click Boarding says, “it’s during the new hire onboarding process that companies are most vulnerable to losing their newest employees.” … Continue reading Who (Besides HR) Should Be Involved with New Employee Onboarding?
Alex Ditty — June 16, 2017 Follow @seenmoment— June 16, 2017 How the new tools will impact your Instagram influencer marketing Instagram is once again making headlines in the influencer marketing industry with the announcement of new features to help brands and influencers execute and measure their paid partnerships on the platform. Instagram is considered … Continue reading Instagram is Getting More Involved In Influencer Marketing
Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?
by Kaitlyn HammondOctober 15, 2016 If you own a small business, you are already providing jobs and offering great products and services to your community, but sometimes these efforts can go unnoticed. That’s where Small Business Saturday comes in. This year, on November 26, customers across the country will shop in their community and recognize … Continue reading #ShopSmall: Get Involved to Get Profitable and Make a Difference
