How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Tag Archives: iProspect
iProspect Bolsters Management Team
iProspect Bolsters Management Team by Larissa Faw , February 14, 2018 iProspect is adding to its leadership team with the additions of Joel Grossman as its first-ever Chief Technology Officer and Belle Lenz as Chief Marketing Officer. Grossman, who is based out of the Chicago office, is responsible for the agency’s technology strategy and ongoing … Continue reading iProspect Bolsters Management Team
Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising
Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising
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