GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz  @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads →