Tag Archives: irrelevant

Irrelevant marketing has consumers turning off brands

The top offender is content selling them a product they just purchased. Constantine von Hoffman on April 26, 2022 Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping … Continue reading Irrelevant marketing has consumers turning off brands →

Irrelevant Emails Are No Longer Acceptable to Consumers

Email Marketing Optimization

Katie Sweet — December 6, 2017 Follow @misskatiehrdy — December 6, 2017 Shutterstock We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me … Continue reading Irrelevant Emails Are No Longer Acceptable to Consumers →

Why real-time attribution is (mostly) irrelevant, and what to do instead

Marketing Guide

To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data. Alison Lohse on August 31, 2017 The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. … Continue reading Why real-time attribution is (mostly) irrelevant, and what to do instead →

Retailers Serving Too Many Irrelevant Results In Site Search

Search Engine Marketing

by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search →

Irrelevant vs. Relevant Email Content

Email Marketing

by Rupert Adam March 8, 2016 Follow @emailcenterMarch 8, 2016 When is something relevant? Marketers are all striving to have more relevant email content with their email marketing but are they getting confused between relevance and the tools to get there, segmentation and personalisation? Segmentation is the process of selecting who should get a particular … Continue reading Irrelevant vs. Relevant Email Content →

Why Viewability Is Irrelevant In Native Advertising

Ad Targeting

Vitaly PecherskiyOctober 22, 2015 Viewability is a hot topic in ad tech. And with good reason—studies have shown that just half of all ads online are actually seen. This is, understandably, a big concern for marketers who are paying for ads that may never even get the chance to reach consumers. While I strongly believe … Continue reading Why Viewability Is Irrelevant In Native Advertising →