Tag Archives: Issue

Mobile Campaign Data Quality Remains An Issue

by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue →

Establishing an Issue Escalation Process

Business Process

by Karin RondeSeptember 14, 2016 Handling issues with customers is never easy. First of all, you have to determine the scale of issues that require escalation, asking yourself ‘does this affect the customer, for how long, and do they need to know about it?’ In most cases, the answer is yes, even if it’s a … Continue reading Establishing an Issue Escalation Process →

Content marketing and the silo issue

Content Marketing

Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine. Rebecca Lieb on June 7, 2016 Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its … Continue reading Content marketing and the silo issue →

The Number One Marketing Issue for Small Business

Small Business Marketing

by Jessica Lunk March 27, 2016 Follow @jessicalunkMarch 27, 2016 Every business should be concerned about growing, and that means one thing: acquiring new customers. Unfortunately, many businesses go about this the wrong way. For example, Luxury Daily reports that over half of small businesses in America spend over $ 1,000 every year on local … Continue reading The Number One Marketing Issue for Small Business →

Orange Is The New Black’s Laverne Cox Praises Caitlyn Jenner, Calls For More On Transgender Issue (DD)

Social Media Utilization

Shawn Rice June 2, 2015 Orange Is the New Black star Laverne Cox, on her Tumblr, applauded the widespread of support for Caitlyn Jenner, but also urged people to remember that there is plenty of work yet to be done when it comes to trans issues. “Many have commented on how gorgeous Caitlyn looks in … Continue reading Orange Is The New Black’s Laverne Cox Praises Caitlyn Jenner, Calls For More On Transgender Issue (DD) →

How To Diagnose And Fix An Algorithmic SEO Issue

Search Engine Optimization

Paul SchmidtApril 12, 2015 Google makes daily changes to it’s search algorithms. One day they’re turning up the dial on knowledge graph cards and another they’re turning off authorship completely. With all of this constant change, how can you tell how this affects your organic traffic? Here’s a simple process you can use to see … Continue reading How To Diagnose And Fix An Algorithmic SEO Issue →