by Joe Mandese, December 5, 2014, Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data
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It’s Not The Client, It’s The Context (And More)
by Loren McDonald, Novemebr 13, 2014 With Google’s recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers and marketers. Excuse me if I yawn. Who knows whether Inbox will get more traction than other client configurations trying to change how we use … Continue reading It’s Not The Client, It’s The Context (And More)
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