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Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
December 29, 2024 It’s not enough to speak clearly. Leaders need to do this, too When we know our people and our audience, we can craft our message to meet them where they are and thereby serve their best interests. BY Yonason Goldson Flush from his victories on the battlefield and in the arena, Maximus negotiates … Continue reading It’s not enough to speak clearly. Leaders need to do this, too
2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. Mark Stouse on December 17, 2024 2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true … Continue reading It’s time for B2B marketing to understand its GTM role
GOG’s preservation label highlights classic games it’s maintaining for modern hardware The Preservation Program could be a boon for retro gamers. anna washenko Thu, Nov 14, 2024 GOG is launching an effort to help make older video games playable on modern hardware. The GOG Preservation Program will label the classic titles that … Continue reading GOG’s preservation label highlights classic games it’s maintaining for modern hardware
November 09, 2024 Worried about the future? History proves it’s hard to predict In 1974, 20 of the world’s leading intellectuals tried to imagine life in 2024. They got a lot wrong. BY Ted C. Fishman In 1974, the worthy Saturday Review, then in its 50th year, published several anniversary issues that took stock of how … Continue reading Worried about the future? History proves it’s hard to predict
November 04, 2024 Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not Should you call your boss by a nickname? What about a subordinate? New research published by the ‘Harvard Business Review’ offers surprising insights. BY Grace Snelling If you’ve ever worked in an office, chances are you’ve … Continue reading Are nicknames appropriate in the workplace? Here’s when it’s okay to use them—and when it’s not
October 12, 2024 Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator In their book, Martin Gonzalez and Joshua Yellin explore why so many startups fail—and what those that succeed do right. BY Martin Gonzalez and Joshua Yellin Many entrepreneurs are inspired by romantic conceptions of how great startup … Continue reading Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator
Spotify is up and running again after a brief outage Listeners on Sunday reported that the app and website had stopped working. cheyenne macdonald Updated Sun, Sep 29, 2024 Spotify Spotify should be working normally again now after a few hours of service issues. The Spotify Status account posted on X Sunday afternoon … Continue reading Spotify confirms it’s having service issues and is working on a fix
September 15, 2024 It’s time to embrace the career pivot Switching jobs—as well as changing industries—can be scary. But both are a natural part of many peoples’ career trajectories, and might offer you the refresh you need. BY Julia Herbst Contributor Judith Humphrey has had a number of jobs over the course of her professional life. … Continue reading It’s time to embrace the career pivot
How to watch today’s iPhone 16 launch event, live soon with a new Apple Watch and AirPods Apple will debut its new hardware today at 1PM ET. katie teague Updated Mon, Sep 9, 2024 The iPhone 16 launch event is starting imminently, where Apple will finally be introducing its newest lineup of smartphones. The … Continue reading How to watch the It’s Glowtime Apple event and the iPhone 16 reveal
