October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
By Elissaveta M. Brandon February 06, 2024 In 2022, when NASA released some of the first photos the James Webb Space Telescope had captured of the universe, they sold like hotcakes. Pillars of Creation—three striking towers of gas and dust that look like arches and spires rising out of a desert landscape—were slapped on … Continue reading How the USPS turned images from the James Webb Space Telescope into mailable art
By Jessica Bursztynsky May 17, 2023 Life in the Gig Economy tells the stories of workers in an industry millions of people rely upon. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. James Worthy is a 62-years-old sports commentator and analyst who played 12 seasons with the Los Angeles Lakers, … Continue reading Life in the Gig Economy: NBA legend James Worthy on connecting with fans through Cameo
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017 As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms
by Ty Rothstein November 10, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 10, 2015 Isn’t it cool how James Bond always gets the bad guy? That’s what happens when you are an elite spy. You may not be an international spy that represents your country, but that does not mean you cannot be a spy for your online business! … Continue reading 7 Ways to Use Social Listening (Being the James Bond of eCommerce)
Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond
Jeff Engel Building a company from scratch is a grueling endeavor that, if done right, can bring great rewards and a feeling of fulfillment. The same goes for being a husband and a father. Balancing all three roles simultaneously is not for the faint of heart, and can seem damn near impossible at times. Just … Continue reading WeMontage’s James Oliver On Being An Entrepreneur/Husband/Father
