Tag Archives: Joins

Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year

October 14, 2024 Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year The long-standing home-improvement wholesaler says its 4,500 locations will stay open as the company sells its operations to rival Do It Best. BY Sarah Bregel A long-standing hardware wholesaler, True Value, is filing for bankruptcy. The 75-year-old … Continue reading Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year

$7 footlong: Subway joins McDonald’s in offering meal deals as fast food menu inflation comes under fire

August 23, 2024 $7 footlong: Subway joins McDonald’s in offering meal deals as fast-food menu inflation comes under fire The days of the $5 footlong may be long gone, but growing consumer backlash has led the sandwich chain to enter the value wars. BY Sarah Bregel The fast-food wars continue to drive deals for hungry, discount-seeking … Continue reading $7 footlong: Subway joins McDonald’s in offering meal deals as fast food menu inflation comes under fire

Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’

Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2024 Google will join Adobe, Meta, Microsoft and others as a steering committee member to support a standard aimed at labeling content and media. Technology from an organization co-founded by executives at Adobe, Arm, BBC, Intel, Microsoft, and … Continue reading Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’

Publicis Groupe joins human vs. AI content verification initiative C2PA

The initiative aims to authenticate human-made content as AI use expands. Chris Wood on June 5, 2023 Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency … Continue reading Publicis Groupe joins human vs. AI content verification initiative C2PA

AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz

AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan  @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery.  The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz

Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian

  By Michael Grothaus March 01, 2023 Recent months have not been good for the tech and media industries, which have seen hundreds of thousands of jobs lost as companies look for ways to reduce costs among slowing sales and fears of an economic downturn. But Big Tech and media weren’t the only industries hit … Continue reading Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan  @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

WeAdvertise: WeWork Joins Captivate’s Digital Ad Network

WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese  @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network

Hootsuite joins TikTok’s Marketing Partner Program

Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program