Tag Archives: Journey

4 critical platforms to support customer journey orchestration: Getting started on CJO

Customer Journey

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO →

How customer journey orchestration affects process: Getting started on CJO

Customer Journey

Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO →

Preparing people for Customer Journey Orchestration: Getting started on CJO

Customer Journey

How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty.  Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO →

How to decide if you’re ready for a customer journey orchestration solution

Customer Acquisition

Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution →

What is customer journey orchestration and how does it work?

Customer Journey

Here are the goals and core capabilities of customer journey orchestration solutions. Pamela Parker on July 20, 2022 Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are … Continue reading What is customer journey orchestration and how does it work? →

Patrick Byrne’s bizarre journey from Overstock CEO to the Jan. 6 insurrection

Stock Market

  By Adam Bluestein July 18, 2022 Friday’s special guest at the January 6 committee hearings was “the Overstock person”—aka Patrick Byrne—identified by former White House Counsel Pat Cipollone, in a hearing last week, as one of the surprise guests at a long and tumultuous White House meeting last December, allegedly lending support to Michael … Continue reading Patrick Byrne’s bizarre journey from Overstock CEO to the Jan. 6 insurrection →

Using AI to improve customer experience and customer journey orchestration

Customer Experience

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Chris Wood on July 11, 2022 Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” … Continue reading Using AI to improve customer experience and customer journey orchestration →

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