More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo
Tag Archives: Journey
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience. Kim Davis on February 17, 2022 A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes … Continue reading The B2B customer journey is set on a digital track
Does your marketing team need a customer journey analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey
7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration
Tom Whatley November 14, 2021 Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. It’s the point where … Continue reading 7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?
The evolving B2B customer journey
Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey
‘An experience renaissance’ and how customer journey analytics tools fit in
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in
Entrepreneurial Journey – 11 Powerful Lessons I Have Learned from Bands
Steven Imke May 4, 2021 The other day, I had the opportunity to talk to an old high school friend, Brian Stewart, that I have not spoken to in nearly 40 years. Back in the day, we were avid concertgoers, so as you might expect, we talked about all the concerts we attended in the … Continue reading Entrepreneurial Journey – 11 Powerful Lessons I Have Learned from Bands
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