Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions. Kim Davis on June 23, 2023 As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand … Continue reading Citi, Aflac and Verizon: Three different Pega journeys
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter
Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022 Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys
Successful customer journeys require both personalization and practical strategies. Corey Patterson on January 20, 2022 “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge … Continue reading 3 strategies to create better customer journeys across any channel
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. Kim Davis on December 2, 2021 Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage … Continue reading Pega combines customer journeys with AI-driven next-best-actions
Plus, take our Martech Replacement Survey Kim Davis on April 1, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys
