Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures by Steve Ellwanger , April 22, 2022 How do you sample a scented candle online? You don’t—you get consumers to use their other senses, so they can visualize or “taste” a scent. This became Yankee Candle’s consumer-trial tactic once the pandemic eliminated in-store sampling … Continue reading Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
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How to Unlock In-Store Sales With Instagram: 5 Juicy Ideas
Stacy GoodmanOctober 14, 2015 Growing deep roots in our nation’s capital is a cold pressed juicery called JRINK (it’s pronounced drr-ink). The brainchild of former Wall Street warriors Shizu Okusa and Jennifer Ngai, JRINK has blossomed into a leading juice bar in Washington D.C. and the surrounding area. Much like their light-strewn stores, JRINK’s Instagram … Continue reading How to Unlock In-Store Sales With Instagram: 5 Juicy Ideas