Tag Archives: Jump

How to make the jump from product-market fit to platform-market fit

How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack. Tim Hillison on September 20, 2024    Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the … Continue reading How to make the jump from product-market fit to platform-market fit

Apple has better reasons than Wall Street to jump into the generative AI arms race

By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

100,000,000 (and One) Reasons to Jump on the Contactless Card Marketing Bandwagon

Arte Levy — June 27, 2019 — June 27, 2019 By now you’ve probably heard about Chase’s plans to issue over 100 million contactless Visa cards by year end. You may even have one already. Most of the major banks are following suit, beginning to invest in reissuing contactless cards to their cardholders. And so … Continue reading 100,000,000 (and One) Reasons to Jump on the Contactless Card Marketing Bandwagon

Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?

Ivan Ivanov — August 18, 2017 — August 18, 2017 Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer holidays. But among them, there will be a few images that shouldn’t … Continue reading Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?

Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why

It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why