It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Maya Paveza — November 28, 2016 Follow @mayapaveza— November 28, 2016 Whether starting a new community, or moving an existing one, the foundation is the strength of the conversations and content within it. Those conversations go a long way to assure longevity of the community. Life, online or off, is built on a series of … Continue reading 5 Tips to Jump Start Your Online Community
by Ben Amos June 9, 2016 Follow @engage_benJune 9, 2016 A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of … Continue reading Don’t Simply Jump On the Online Video Bandwagon
by Brandon Siewert April 26, 2016April 26, 2016 If you’re a small to mid-sized business and you haven’t developed a social media presence yet, you need to – and you probably already know that. But before you go all out joining every social network the cool kids are on, you should know, not every … Continue reading 5 Social Networks You Don’t Have to Jump on Just ‘Cause They’re There
by Erin Sagin April 25, 2016April 25, 2016 Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better … Continue reading 5 Tell-Tale Signs That Your Client is About to Jump Ship
by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising
by Gerry Moran February 22, 2016 Follow @GerryMoranFebruary 22, 2016 Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social … Continue reading 4 Simple Plays To Jump Start Your Social Selling Game Plan
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
by Michael Wight November 22, 2015November 22, 2015 Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and organizations desire to beat the competition and emerge on top. Sure, staying ahead of competition and ensuring an edge over … Continue reading How To Use Your Competitor To Get A Jump In Business
Video advertising platform Ooyala says smartphone video plays are outpacing tablets four-to-one. Amy Gesenhues on June 26, 2015 After doubling year-over-year numbers in Q4 2014, mobile video views are continuing to rise at a staggering speed according to the latest report from video advertising platform Ooyala. Using online video metrics from its more than 500 … Continue reading Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]
