Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Columnist Wesley Young of the Local Search Association discusses the growth of the mobile wallet and its impact on local businesses. Wesley Young on December 8, 2014 2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than … Continue reading SMBs Should Jump On The Mobile Payments Train In 2015
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
