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GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance optimization. Dave Neway, vice president … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet
One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
YouTube Ad Revenue Jumps 10.3% To $8.9B by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2025 Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in the first quarter of 2025. Its YouTube TV service has become one of the top … Continue reading YouTube Ad Revenue Jumps 10.3% To $8.9B
August 05, 2024 Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars The potential purchase would give Kellanova a valuation close to $30 billion, making it one of the biggest-ever deals in the snacking industry. BY Grace Snelling One of the biggest deals in the history of the … Continue reading Despite market downturn, Kellanova stock jumps on reports that Pringles, Cheez-It maker could be acquired by Mars
April 26, 2024 The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts The Fed is unlikely to cut interest rates. BY Associated Press A measure of inflation closely tracked by the Federal Reserve remained uncomfortably high in March, likely reinforcing the Fed’s reluctance to cut interest rates anytime soon and … Continue reading The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts
By Reuters February 01, 2024 Apple on Thursday reported sales and profit that beat Wall Street estimates, powered by growth in its iPhone business. But China sales missed analysts’ targets. Apple shares were down 1.7% in after-hours trading. The 2% rise in overall fiscal first-quarter sales for the company ended four straight quarters of … Continue reading Apple revenue jumps 2%, but sliding iPhone sales in China worry investors
By Michael Grothaus February 01, 2023 The beleaguered fitness company Peloton Interactive, once one of the hottest stocks of the pandemic, has revealed its second-quarter results for the fiscal year 2023. Announcing the results, Peloton CEO Barry McCarthy said, “If you’ve been wondering whether or not Peloton can make an epic comeback, this quarter’s … Continue reading Peloton stock price jumps: CEO touts ‘epic comeback’ amid narrowing losses
Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2023 Marketers got a slew of retail numbers on Wednesday, much of it wrapped in cost-per-click (CPC) data. U.S. retail sales slipped 1.1% in December from the prior month, but rose 6% compared with December 2021, reflecting the … Continue reading Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
Amazon Jumps Into Analytics And Data For Sellers by Laurie Sullivan , Staff Writer @lauriesullivan, September 15, 2022 On top of gaining the rights to NFL Thursday Night Football (TNF) and offering U.S. merchants the ability to send free marketing emails to reach some existing customers on the platform, Amazon pushed deeper into data Thursday with … Continue reading Amazon Jumps Into Analytics And Data For Sellers
