Kayla Sloan — May 13, 2018 — May 13, 2018 StartupStockPhotos / Pixabay When freelancers first get started there is almost always that question of whether or not they’ll get clients. After all, with no clients there is no income and they won’t make it as a freelancer. But after landing their first one, they … Continue reading Should Freelancers Limit Themselves to Just One Client?
Joanne McDonagh — April 19, 2018 Follow @rezoomo_com— April 19, 2018 It is safe to say with the amount of statics out there, recruitment marketing is not a fad. That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment … Continue reading Attract Candidates, Don’t Just Track Them
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Laura Levy — April 6, 2018 — April 6, 2018 Coming up with the right copy can be tough. You try to be clear, concise, and witty, and to pack a strong message in a small space. You scour the internet for just the right image to go with your text – something compelling, intriguing, … Continue reading Message Received and Misunderstood: When Readers Just Don’t Get You
Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Ryan Phelan — February 22, 2018 Follow @ryanpphelan — February 22, 2018 If you’re a B2B marketer who wants to send me a cold prospecting email, I have this warning for you: I’m going to mark it as spam. If you send that email to other people at my company, they’re going to mark it … Continue reading Why I Just Marked Your Email as Spam
Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency
Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets
Brian Basilico — January 4, 2018 Follow @bbasilico — January 4, 2018 Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it’s time for all of us to get out of our pajamas, put on our big boy pants or big … Continue reading Standing Out From The Crowd By Just Being You!
Candace Huntly — December 20, 2017 Follow @SongBird_TO — December 20, 2017 For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t feel they can say ‘no’ to opportunities. How can you grow your business … Continue reading 6 Reasons Entrepreneurs Should Just Say ‘No’ in Business
