Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Kevin Rowe on December 18, 2017 Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. … Continue reading How to generate links that drive traffic, not just ranking
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Patti Schwartz — November 8, 2017 Follow @pattischwartz — November 8, 2017 ElisaRiva / Pixabay You have a great product, service, blog or an idea to engage a certain segment of your online community. Whatever the case, your next order of business is to create a Facebook page. Five minutes later, the page is active … Continue reading Facebook Page Likes: More Than Just a Number
Alistair Taylor — October 2, 2017 — October 2, 2017 fancycrave1 / Pixabay Key account management (also known as strategic account management) is a proactive approach to not only winning new business but how you do business. It requires organization-wide change and coordination and it is this that differentiates it from a purely sales-driven strategy. … Continue reading Why Key Account Management Isn’t Just Another Sales Strategy
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Todd Vaske — September 21, 2017 — September 21, 2017 Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. … Continue reading Instant Video Library: Build a Video Library with Just One Shoot
Randy Milanovic — September 19, 2017 Follow @kayak360 — September 19, 2017 When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be … Continue reading A Sounding Board Just Might Be your Wisest Investment
By Richa Pathak August 24th, 2017 Thinking about “doing” video is easy; implementing it can be difficult. Or is it? Here you’re going to learn how to create a YouTube video campaign in just 30 minutes. How Long Should Your Video Be? Video platform Wistia analyzed 564,710 videos which had a combined count of 1.3 … Continue reading Create A Quick YouTube Campaign In Just 30 Minutes
Tracey Wallace — July 19, 2017 Follow @tracewall — July 19, 2017 For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those businesses who do look to eBay for expansion. After all, … Continue reading How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay
Kristina Jaramillo — June 18, 2017 Follow @GetLinkedInHelp— June 18, 2017 In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of … Continue reading How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere
