Tag Archives: just

The Digital Marketing Revolution has Just Begun

Digital Marketing Trends

Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun →

Did This New LinkedIn Feature Just Change the Game for B2B Marketing?

LinkedIn Utilization

John Nemo — May 19, 2017 Follow @JohnNemoPR— May 19, 2017 LinkedIn continues to innovate with how its members can communicate, and its latest update makes real-time sales, marketing and customer service even easier to execute as a result. If you want to get serious about selling on LinkedIn, learning how to engage with your … Continue reading Did This New LinkedIn Feature Just Change the Game for B2B Marketing? →

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

Consumer Engagement

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017   Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’ →

Career-Building Marketing Portfolios: Not Just for Creatives!

Career Development

Mark Miller — April 14, 2017 Follow @MMtwopointfive— April 14, 2017 As a creative talent agency, we frequently encounter and hire professionals with elaborate, immaculately designed marketing, creative, and digital portfolios. The portfolio is a staple career growth and job hunting asset among creatives. Understandably so: they’re a perfect match. Many of these portfolios, whether … Continue reading Career-Building Marketing Portfolios: Not Just for Creatives! →

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Marketing Guide

Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about →

The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)

Marketing Mistakes

Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake) →

I’m Just Not That Into You – Choosing Social Platforms in 2017

Social Media Platforms

Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017 →

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