Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
5 Tips For Keeping Gen Z Employees Motivated And Engaged ValueWalk / 27 Sep 2022 As an employer, having the opportunity to attract and retain the brightest and best of each generation would require understanding how they work and what they consider valuable in the career journey. Throughout the last few years, some employers might have … Continue reading 5 Tips For Keeping Gen Z Employees Motivated And Engaged
To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value
By Gwen Moran May 28, 2022 Call it the Great Resignation, Great Reshuffle, Great Realization, or any of the other names that have been coined, the message is the same: Employees have been leaving their jobs in record rates. Attracting and retaining the talent needed for businesses to run is the No. 1 … Continue reading The leader’s ultimate guide to keeping employees engaged so they don’t quit
By Lydia Dishman March 25, 2022 What is it going to take to get more women of color in tech? The answer is complex, but MacKenzie Scott aims to be part of the solution. Her philanthropy continues to focus on moving the needle toward equity for all. As such, she’s donated $3.9 billion to … Continue reading Report: College degree requirements are keeping qualified women of color out of tech
Laura Krajewski December 3, 2021 There’s something about Christmas lights glimmering on every house and Christmas music playing in every store that makes me want to stay cozy at home, watch It’s a Wonderful Life, and avoid doing work. Is it just me?… I don’t think so. It doesn’t matter what kind of job you … Continue reading Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season
Thomas Griffin September 15, 2021 Now that restrictions around the pandemic have loosened, companies are asking employees to resume working from their offices again. But the result is not what’s been expected. Instead of returning, droves of highly skilled workers are quitting instead. This widespread event has been given the name ‘The Great Resignation’. As … Continue reading Keeping Your Best Employees During the Great Resignation
Daglar Cizmeci September 30, 2020 Like it or loathe it, we’re embarking on a new era of remote work. The arrival of the COVID-19 pandemic has accelerated a global shift towards working from home (WFH). While the transition from in-house team management to remote management has posed plenty of challenges for businesses, we can count … Continue reading Team Management in the Age of Remote Work: 8 Tips For Keeping Workers Productive Outside of the Office
Mrinmoy Rabha — May 13, 2020 It is the year 2020 and people were quite optimistic about starting the year with fresh expectations. However, it did not take much time for the things to take a U-turn. We are now in the 5th month of the year and stuck at home, while most of the … Continue reading Keeping Your Workforce Motivated While They Work From Home
