Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024   The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer →