Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels. Jim Yu on May 4, 2017 Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set … Continue reading The keys to activating content across multiple channels
Joei Chan — April 24, 2017 Follow @joeei— April 24, 2017 When I’m not happy with a brand, I don’t hesitate to complain on social media, and when I don’t get a response, I don’t hesitate to switch to their competitor. Sounds a bit extreme? Unfortunately, I’m not the only crazy one. Companies who ignore … Continue reading 3 Keys to a Killer Social Media Customer Support Strategy
Jamilah Corbitt — April 7, 2017 Follow @JamilahCorbitt— April 7, 2017 As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could … Continue reading Critical Keys For Building a Powerful Personal Brand Through Live Video
Johnny Duncan — April 7, 2017 — April 7, 2017 Putting the human into human resources can be challenging. Even with modern orientation and on-boarding practices, performance evaluations, management training sessions, and a solid reward system, it can still feel like a cold, sterile environment, as opposed to one that fosters engagement and growth. Comments … Continue reading 5 Keys to Building a Human-Centric Performance Management Process
George Beall — March 31, 2017 Follow @GeorgePBeall— March 31, 2017 Teenagers represent about $ 44 billion dollars of purchasing power in the United States and spend about 9 hours a day on social media. Brands have the opportunity to capitalize on this trend by providing value to the demographic but often approach their marketing … Continue reading 8 Keys to Connecting With Teens on Social Media
Andrew Medal — March 2, 2017 — March 2, 2017 LinkedIn is by far the best social network for generating leads in a B2B setting. So how do you make your brand’s profile a lead generating, relationship building, machine? These 5 keys to generating leads on LinkedIn will help you build the most impactful message … Continue reading 5 Keys to Generating Leads on LinkedIn
Ari Rabban — February 28, 2017 Follow @arabban— February 28, 2017 Technology is evolving at a breakneck pace these days, and established companies across the spectrum are struggling to keep up. Just trying to integrate old systems with new processes is costing businesses upward of $ 590 billion per year. But where larger companies have … Continue reading The New API Economy: 3 Keys to Thriving in It
David Murdico — February 10, 2017 Follow @DavidMurdico— February 10, 2017 Video game trailers are ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like with movie trailers, we all love them! They’re a window into the soul of the game. They grab a viewer’s attention, show them what the game … Continue reading 5 Keys to Produce a Killer Video Game Trailer
Grant Leboff — January 2, 2017 Follow @stickymktgclub— January 2, 2017 To make a sale, we go where our customers are. That hasn’t changed. But in this radically transformed digital environment, reaching customers needs a totally new approach: they’re on social media now. A changed world means changed attitudes, from how we share information to … Continue reading 6 Keys to Selling On Social Media
