Daniel Hopper — June 4, 2020 Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. In the case of search engines, what a webpage is about. If you get it right, your web page will perform better than your competitors on search engines. Potential customers will … Continue reading How Keywords Bring You Customers
Mike Emiliani — February 27, 2020 There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. … Continue reading How to Layer Audiences & Keywords to Uncover Cheaper Clicks
B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’
Martin Chuck — October 25, 2019 We almost lost our beloved keyword research tool—Keywords Everywhere. If you’re a copywriter, digital marketer, web developer or anything else in between, you know how valuable keywords are. But if you’re not in the industry, you must know that keywords are searched terms that have value over the internet. … Continue reading What Other Keyword Research Tool Can We Use Since ‘Keywords Everywhere’ Is No Longer Free
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. Kenneth Andrew on May 9, 2019 As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve developed a solid list of … Continue reading If you’re not remarketing keywords, you’re missing out
Christopher Jan Benitez — May 1, 2019 Follow @christopherjanb — May 1, 2019 If you’re optimizing your content using just one keyword phrase, then you’re doing on-page SEO the wrong way. Here’s a fact: You can actually target multiple keywords for a single post! Therefore, you need to find other keywords related to your primary … Continue reading 5 LSI Tools for Finding Keywords to Optimize Your Content
Emily Sidley — April 22, 2019 Follow @EmilySidleyPR — April 22, 2019 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from … Continue reading Keywords & Your Digital Marketing Strategy: What Do You Need to Know?
Jeremy Durant — April 1, 2019 Follow @BopDesignSD — April 1, 2019 Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled … Continue reading The Art of Choosing the Right SEO Keywords
Tom Buckland — March 29, 2019 — March 29, 2019 If you’re an ecommerce seller, whether on Amazon or elsewhere, you are no doubt always looking to increase conversions for your listings. Driving traffic to your listings takes a lot of work and investment, so once your visitors are there, you want to make the … Continue reading How To Use Keywords For Better Conversions on Amazon
