By Rob Walker February 10, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Lots of brands desperately want to go viral on TikTok. But not the way Kia did. The “Kia Challenge”—involving videos sharing a purportedly straightforward hack that made it fairly easy to steal certain Kia … Continue reading How a TikTok trend vandalized Kia’s brand
Roberto Baldwin @strngwys The Kia EV6 is an outstanding EV based on the Hyundai Motor Group’s E-GMP architecture. One of the more impressive elements of the crossover is that it charges at 240kW at compatible DC fast charging stations. That’s quicker than offerings from Mercedes, Volkswagen, BMW and Ford, and it means less time at … Continue reading Kia’s EV6 GT crams performance into a great EV
