Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies. Chris Wood on October 10, 2024 Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime … Continue reading Prime Big Deal Days kicks off holidays with slow start
May 07, 2024 Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users It wasn’t quite an AMA, but Reddit executives fielded a few questions submitted by Redditors on the company’s first earnings call. Here’s how it went. BY Chris Morris Reddit has always marched to the beat of its … Continue reading Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021. Constantine von Hoffman on November 29, 2022 Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts. U.S. Cyber … Continue reading Online retail kicks off holiday season with record sales
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
The current state of CCPA preparedness is muddled at best, says a new survey. Greg Sterling on July 1, 2019 Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state … Continue reading With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail
by Laurie Sullivan@lauriesullivan, January 25, 2017 Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. The TV ads live on the platform, which also supports full talent and rights compliance guidelines. The campaign will run across online publications … Continue reading Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
By Autom Tagsa, Published October 10, 2014 From a user’s perspective, beta tests can be quite fun, exhilarating and fulfilling. While I’ve had my fair share of doing beta tests, almost all of those instances involved testing online entities (public websites or intranets). Those betas were a necessary part of the many digital marketing … Continue reading Testing a Social App Kicks My Marketing Up a Notch
