By Greg Smith February 16, 2022 My low point as a working parent came at the beginning of the pandemic when I crawled out the window to take a call on my roof because my kids were being so loud. At this point, stories like that don’t even raise eyebrows. Two years into this … Continue reading Why you should care about parent-friendly policies, even if you don’t have kids
Matt Simpson — January 3, 2019 Follow @mattymow — January 3, 2019 Kids are awesome. My 8yo son plays soccer on a local club team here in the US. With my background and experience in digital marketing, my mind races any time we start exploring ideas for fundraising for his team or any of my … Continue reading Fundraising for Kids – How (and Why) to Use it for Lead Generation
Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids
Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16
AJ Agrawal — March 16, 2017 Follow @ajalumnify — March 16, 2017 As adults we often forget that at one point in our life we saw the world and the people around us in a much different light— one that is very similar to thinking of our child counterparts now. As we grow up and … Continue reading 5 Leadership Lessons We Can Learn From Kids
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart. Steve Hall on February 24, 2015 In an effort to bring attention to the increase in genetically modified foods grown on farms and the pesticides used to keep them growing, cause group Only Organic, which represents … Continue reading Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
Clothing brand encourages you to “play” with children online, to get you in the mood to buy adorable outfits. Steve Hall on February 23, 2015 Maybe it’s my hands. Maybe it’s my eyes. Maybe it’s my webcam. Whatever the case may be, this Fred & Farid-created interactive website for French kids’ fashion brand Bonpoint didn’t … Continue reading Interactive Website Lets You Make Super Cute Kids Laugh…And Buy Clothes
James JohnsonFebruary 21, 2015 Are you worried about your children using YouTube because of the questionable content that can be stumbled upon by accident? Google on Friday confirmed a new YouTube app for children that will be released on Monday, February 23, 2015. The new app, titled YouTube Kids, will be available on smartphones … Continue reading YouTube App That Features Original Programming for Kids Announced by Google
InklyoFebruary 12, 2015 Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result … Continue reading 8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
By Kathy McEwan, Published November 12, 2014 Our marketing assistant Kathy McEwan is 17 years old, but she writes with a style beyond her years. And as this agency’s token representative of the youth of today (sorry Kathy, you just are), she asks what relevance the world of digital marketing might have to a teenager … Continue reading Digital Marketing: Down With The Kids?
