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July 28, 2024 This is the kind of leader we need right now Yonason Goldson makes a case for authentic leadership which is a duty, a privilege, and a trust. BY Yonason Goldson This column is not about politics.?It’s about a type of leader. It’s about how a leader who communicates honestly, inspires trust, and models integrity … Continue reading This is the kind of leader we need right now
July 21, 2024 This is the kind of leader who makes employees want to go above and beyond Employees who trust and respect their bosses, who find their jobs fulfilling, and who feel part of a worthwhile enterprise have no reason to subvert authority or disrupt the smooth workings of their company. BY Yonason Goldson You’re … Continue reading This is the kind of leader who makes employees want to go above and beyond
May 03, 2024 39% of Americans do some kind of gig work. Why aren’t more universities teaching it? Few colleges are preparing students for how to survive in today’s economy, which doesn’t always revolve around 9-to-5 jobs. Some teachers want to change that. BY Shalene Gupta Fletcher Medler, a student at Berklee College of Music, is … Continue reading 39% of Americans do some kind of gig work. Why aren’t more universities teaching it?
April 29, 2024 3 (kind of easy) ways to totally transform the hiring process Hiring is broken. On the latest episode of The New Way We Work, we ask: What if we burned it down and started over? Career expert Kimberly Brown imagines that new world with us. BY Kathleen Davis One of the fundamental … Continue reading 3 (kind of easy) ways to totally transform the hiring process
April 26, 2024 This specific kind of commute is stressing women out It’s one that they do disproportionately more than men. BY Sarah Bregel Women do the bulk of caregiving, whether it’s for children, disabled adults, or the elderly. And according to new research published in Transportation Research Part D: Transport and Environment, they also do … Continue reading This specific kind of commute is stressing women out
Adobe ‘I Love You, Acrobat’ Launches With Its ‘Own Kind Of Music’ by Laurie Sullivan @lauriesullivan, June 29, 2023 Adobe teamed up with comedian Hasan Minhaj on a series of advertising campaigns to “liberate” people from paper, celebrating 30 years since its invention of the PDF. The I Love you, Acrobat spot launched this week, … Continue reading Adobe ‘I Love You, Acrobat’ Launches With Its ‘Own Kind Of Music’
By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR
By Brian Honigman April 26, 2022 “Have you been physically or emotionally injured by Duolingo?” asked the attorney, who promised to get victims millions in compensation. It wasn’t a real TV ad from a scummy lawyer, but an April Fool’s prank released earlier this month by Duolingo, the popular education app known … Continue reading How Duolingo built a successful $250 million brand by being kind of a jerk
Paul Oestreicher August 25, 2021 “It’s nice to be nice to the nice.” That’s what the Frank Burns character said during an awkward social encounter in a 1974 episode of M*A*S*H. Even though a hypocritical, less than competent TV doctor delivered the line nearly 50 years ago, it still makes sense. Right? According to The … Continue reading Nice or Kind: What’s the Best Choice?
Bob Van Rossum November 18, 2020 As we move into 2021, this year has not only taught us how important it is to continuously advance with technology but how quickly customer preferences can change. People are now thinking, feeling, and making decisions differently. As digital marketing executive headhunters, we are seeing people in workplaces continue … Continue reading Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO
