Tag Archives: king

OpenAI: The return of the king

Sam Altman is back, most of the board of directors has been replaced, and we’re all left wondering how much does an interim CEO get paid? Constantine von Hoffman on November 22, 2023 He’s back! After an epic five-day-long mishegoss, Sam Altman has been re-instated as OpenAI CEO. i love openai, and everything i’ve done … Continue reading OpenAI: The return of the king →

Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?

Bankruptcy

By Clint Rainey November 16, 2023 Is the beloved American fast-food-franchise model facing a reckoning? In the past year, and more frequently in recent months, franchisees that were once big moneymakers for such brands as Burger King, McDonald’s, Popeyes, and Hardee’s have started to file for bankruptcy. On Tuesday, a major Wendy’s franchisee—Florida-based Starboard … Continue reading Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken? →

8 Reasons Why Content is King in Digital Marketing

Content Creation

8 Reasons Why Content is King in Digital Marketing Syed Balkhi / 06 Oct 2022 Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing strategy. That explains the significance of content and its influence in … Continue reading 8 Reasons Why Content is King in Digital Marketing →

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Content Management SEO

Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others →

How gray became the king of color

Colors

By Elissaveta M. Brandon August 14, 2022 If you’ve spent any time on TikTok lately, you may have noticed a sudden obsession with color—or rather the absence of it. “There’s been a disappearance of color variety everywhere in the world,” one user says. “Now I’m insecure about liking neutrals,” another comments. It all … Continue reading How gray became the king of color →

Lending Tree’s new marketing chief says customer experience is king

Customer Experience

“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king →

Content may be king, but context is queen

Content Strategy

We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the content. Peter Minnium on March 19, 2019 “Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement … Continue reading Content may be king, but context is queen →

In a world of facts, ideas are king

Content Strategy

Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. Peter Minnium on February 1, 2019 “Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an account man at the nation’s most creative ad agency in … Continue reading In a world of facts, ideas are king →

If content is king, then context is queen

Content Strategy

In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it’s more important than ever to dig deeper into what we’re told. Matt Umbro on July 6, 2018 at 5:03 pm I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending … Continue reading If content is king, then context is queen →

Performance is King: Keys to Success in Programmatic

Programmatic

Shawna Lent — March 23, 2018 — March 23, 2018 We told you all about ad spenders continuing to adopt programmatic capabilities in-house. You know that digital media teams have to figure out how to make programmatic and direct buying co-exist peacefully. What’s left? Well, it’s only March, so there’s probably plenty left on … Continue reading Performance is King: Keys to Success in Programmatic →