Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels
by Corey Young July 5, 2016July 5, 2016 Warning: This post is about to get meta The terms “Title” and “Meta Description” are often thrown around in articles about search engine optimization (SEO), many of which give advice on how to use these “tags” to take your strategy to the next level. But what are … Continue reading Meta: The Crown that Makes Content King
by Maya Devassy June 9, 2016 Follow @FortressCGJune 9, 2016 If a picture is worth a thousand words then how many words is a minute of video worth? The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive that quality … Continue reading Video Content is King
by Jonathan Bright March 9, 2016 Follow @SoutherlyCommsMarch 9, 2016 The Internet of Things is on the horizon of content creators and data scientists alike, though many have a guarded stance on the subject right now. So what sort of effect can digital marketing expect from the Internet of Things? Whenever the ‘Internet of Things’ … Continue reading In the Internet of Things, Context Is King
by Keith Reinhardt February 9, 2016 Follow @FreshAddressFebruary 9, 2016 Why Email Still Rules the World of Digital Marketing Sure, social media, mobile, and video are sexy. But despite their allure, email remains the most powerful force driving advertising efficiency in 2016. The numbers don’t lie. Email: Delivers the highest ROI out of any advertising … Continue reading When It Comes To Advertising, Email Remains King
by Andrew Sheridan November 10, 2015November 10, 2015 Among all marketing channels, email marketing still reigns supreme. It is one of the simplest channels to implement and maintain, yet it still produces some of the most substantial results for your business. Email marketing isn’t going anywhere, and if you’re not making the most of this … Continue reading 8 Stats That Prove Email Is Still the King of Marketing
Eric HammisAugust 6, 2015 I’ve discussed the importance of the auto-respond email and why you should be using it, but I have yet to dig in on your content. So what better time than now?! Think about when you leave your office for vacation or a business trip. You get through your final day and … Continue reading Content Is King, Even In Your Emails
Richard KirbyJune 22, 2015 In my last post titled Big Revenues for Small Businesses, we considered the need for an organized sales function to drive revenue growth and allow the owner/entrepreneur to gain back critical time for general management activities…and possibly work/life balance improvements. So, let’s assume you have your sales function well organized and … Continue reading Cash Is King In Small Business
Todd WilliamFebruary 4, 2015 It’s 2015. Do you know where your business is? Of course you do. You probably work there on a regular basis. But if Google doesn’t know where your business is, your local search engine optimization campaign will never get off the ground. The Google Pigeon update that went into effect in … Continue reading Consistency is King: How Typos are Ruining Your Local Search Rankings
