The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024 Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know
September 07, 2024 ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’ After 10 years of research, Stephanie Harrison defined Old Happy: our society’s incorrect definition of happiness and the culture we’ve created around it, and how to improve it. BY Next Big Idea Club6 minute read Stephanie Harrison … Continue reading ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’
Six states have privacy protection laws in effect, Montana’s goes online Oct. 1 and 10 other state’s laws will kick in by the end of next year. Here’s what you need to know about them. Constantine von Hoffman on August 30, 2024 (Story updated with information on the Montana privacy law which goes into … Continue reading U.S. state data privacy laws: What you need to know
August 04, 2024 The best leaders know how to channel chutzpah Although chutzpah is generally associated with arrogance, it can also describe the unapologetic straightforwardness occasionally needed to get the job done. BY Yonason Goldson In the opening episode of the hit series Suits, Mike Ross bluffs his way into Harvey Specter’s office, then lands a … Continue reading The best leaders know how to channel chutzpah
A good map helps you see the customer experience through the eyes of your customers. Mike Pastore on August 2, 2024 How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. … Continue reading Customer journey maps: What you need to know
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024 AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know
We’ve updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Constantine von Hoffman on August 27, 2024 Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if … Continue reading Email deliverability: What you need to know
July 21, 2024 Thailand is piloting a universal basic income. Here’s what to know Launched by a controversial prime minister, the program will distribute digital money to low-income citizens. BY Shannon Cudd With technological advances eliminating jobs, and economies struggling to keep up with inflation, many leaders, such as former Democratic presidential hopeful Andrew Yang, have … Continue reading Thailand is piloting a universal basic income. Here’s what to know
July 15, 2024 Burberry has another new CEO: What to know about Joshua Schulman Schulman is set to take over from Jonathan Akeroyd, whose tenure at the helm lasted just two years. BY Grace Snelling In little more than a decade, Burberry, the 170-year-old luxury fashion house, has cycled through four different CEOs in a bid … Continue reading Burberry has another new CEO: What to know about Joshua Schulman
June 27, 2024 Minnesota’s Rapidan Dam partial failure: Here’s what to know It’s the second-largest flood in the dam’s history and the equivalent of once-a-century flooding. BY Associated Press The visuals were stunning: Water from the Blue Earth River surged around a southern Minnesota dam, carrying a shipping container with it as it toppled utility poles, … Continue reading Minnesota’s Rapidan Dam partial failure: Here’s what to know
