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Tag Archives: Know

What you need to know about the dark side of AI marketing

The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing

Reaching consumers in the age of AI: What you need to know about search and social media

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024   Today, we’re pondering many important questions:  Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media

Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024   Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know

‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’

September 07, 2024 ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’ After 10 years of research, Stephanie Harrison defined Old Happy: our society’s incorrect definition of happiness and the culture we’ve created around it, and how to improve it. BY Next Big Idea Club6 minute read Stephanie Harrison … Continue reading ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’