AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
Tag Archives: Knowledge
Salesforce delivers Unified Knowledge to service agents
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. Kim Davis on May 6, 2024 Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data … Continue reading Salesforce delivers Unified Knowledge to service agents
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it. Chris Wood on June 1, 2023 Marketing work management tools can benefit your organization in a number of ways, including adding productivity and efficiency. They also help manage teams that work remotely. But with all of … Continue reading How to create a knowledge base for marketing work management
How ‘the curse of knowledge’ may be hurting your business and what to do about it
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it
Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive
By Clint Rainey July 22, 2022 Ninety-five percent of Americans call distracted driving “extremely dangerous,” and federal campaigns to stop activities like texting behind the wheel (“U text. U drive. U pay.”) have been carried out by federal agencies as varied as the National Highway Traffic Safety Administration (NHTSA), the Federal Communications Commission … Continue reading Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive
Why Should a SaaS Startup Use a Knowledge Base?
Why Should a SaaS Startup Use a Knowledge Base? Dheepika / 06 May 2022 Waiting for a customer service representative for a long time can really be haunting. In today’s face-paced world, all the customers are expecting instant answers. It is evident that the customer success team should also automate answering questions to their … Continue reading Why Should a SaaS Startup Use a Knowledge Base?
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
Knowledge Management Best Practices
Monica Patterson September 5, 2021 Albert Einstein said, “The pursuit of knowledge is more valuable than its possession.” With all due respect to Einstein, phooey. At least in terms of knowledge management as we know it today. To capture data and information, impart it with knowledge, and derive wisdom is the “quantum theory” of doing … Continue reading Knowledge Management Best Practices
Knowledge is Power, not Control
Simon Ruscoe August 18, 2021 When we document or create processes, we do more than capture information or design new ways of working; we contribute to an open, transparent and ‘healthy’ culture. I was reminded of this working with a client recently; the client didn’t have good processes and documentation, and this was contributing to … Continue reading Knowledge is Power, not Control
You Can’t Take the Thinking Out of Knowledge Work
Don Dalrymple April 18, 2021 “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and … Continue reading You Can’t Take the Thinking Out of Knowledge Work
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