Shobha Ponnappa — May 12, 2020 You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere … Continue reading Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce
Peter Daisyme — May 2, 2020 Everywhere in life, knowledge is power. But in business, knowledge is everything. You need to understand your current processes before you can automate them. To spot upsell opportunities, you need to know your clients and their contracts like the back of your hand. But it’s not enough for one … Continue reading How Better Knowledge Management Boosts Your Bottom Line
Shobha Ponnappa — April 9, 2020 To your customers, when the economy goes slow or uncertain, the familiar becomes even more important. The sense of instability pushes many consumers towards what they’ve known. They gravitate towards the things that feel “proven” to them. Best-buddy brands are part of the things consumers cling to, at a … Continue reading How Greater Brand Trust Acts as an Insurance in Knowledge Commerce
Shobha Ponnappa — April 6, 2020 Brand Experiences Don’t Live In A World Of Their Own. They Have To Be Evaluated Against Customer Expectations Unknown to you, every potential and existing customer of yours, when he hits a contact point with your brand, comes with an expectation set in his mind. This dictates how he … Continue reading How To Build a Remarkable Brand Experience For Knowledge Commerce
Shobha Ponnappa — April 1, 2020 The Idea Is To Subtly Influence Customers’ Purchase Decisions As They Proceed Down The Sales Funnel Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, … Continue reading How To Plan Simple Products Sales Funnels For Knowledge Commerce
Shobha Ponnappa — March 27, 2020 Your Ideal Business Model Is The Way You Choose To Make Money Through Your Products Or Around Them Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, … Continue reading How To Decide On An Ideal Business Model For Knowledge Commerce
Dave Brock — March 12, 2020 Knowledge is power. We try to accumulate as much knowledge as we can. It gives us deeper understanding, it gives us insight, it helps us learn things or become aware of things we may have missed. The more knowledge we have, the better prepared we might be in addressing … Continue reading Knowledge Is Power, Shared Knowledge Is….
Vartika Kashyap — March 10, 2020 Have you ever been stuck with a flat tire on your trip? Everyone would have experienced this some time. You’re stranded in the middle of nowhere. You’ve got the spare tire and jack somewhere in the car but you never have bothered to learn to do it. Then you … Continue reading Set Up Your Knowledge Base Collaboratively With Your Team
Paul Selby — January 7, 2020 Image by PublicDomainPictures from Pixabay Customer service agents field inquiries from customers multiple times per day. Online communities overflow with customer questions. In both situations, these are often the same, repeated issue. But that doesn’t mean new problems aren’t also cropping up a solution. This is where a strong, … Continue reading Start 2020 Off Right With a Focus on Knowledge Management
Rohit Viswanathan — December 5, 2019 Did you know that not only do 70% of people expect a company’s website to include a self-service application, the same percentage of people actually prefer to use a company’s website to get answers to their questions rather than use phone or email. And it’s easy to imagine why … Continue reading 8 Fantastic Knowledge Base Examples to Learn From
