Rohit Viswanathan — December 5, 2019 Did you know that not only do 70% of people expect a company’s website to include a self-service application, the same percentage of people actually prefer to use a company’s website to get answers to their questions rather than use phone or email. And it’s easy to imagine why … Continue reading 8 Fantastic Knowledge Base Examples to Learn From
Steven Imke — December 4, 2019 Follow @SteveImke Previously, we discussed how to properly target, prospect, and qualify consulting engagement leads as a way to monetize your knowledge as a consulting business. In this post, we cover the pitch meeting and how to write a winning proposal. Pitch Meeting Once you have a qualified lead … Continue reading How to Monetize your Knowledge with a Consulting Business (Pt 2)
Steven Imke — November 26, 2019 Follow @SteveImke Having a consulting business is all about being able to monetize your knowledge. Most consulting businesses have a very narrow, but deep knowledge of a particular subject such as cybersecurity, human resource management, the law, etc. While some consulting businesses have more than one employee, a large … Continue reading How to Monetize your Knowledge with a Consulting Business (Pt 1)
Daniel Codella — September 10, 2019 Follow @mrcodella — September 10, 2019 We’re living in an era many historians are calling “The Information Age.” Rapid technological advancement, especially in computing, has made information the driving force behind social development. Data is everywhere — we’re bombarded by it constantly. In 1986, the average human being was … Continue reading Knowledge Decays: Here’s How Your Organization Can Keep Up
Steven Imke — September 5, 2019 Follow @SteveImke — September 5, 2019 Awhile back, my son got a new phone and was demonstrating its native voice recognition software. The phone, which uses the Google engine, could answer some questions such as, “What is tomorrows forecast?” without him ever removing the phone from his pocket. However, … Continue reading Why You Need to Know the Difference Between Tacit vs Explicit Knowledge
Don Dalrymple — August 30, 2019 Follow @dondalrymple — August 30, 2019 Where does your knowledge reside? When you are small, you can run and grow your business in your head. In the early days, it’s hard to think that you play many different roles because you do different jobs yourself. You can be the … Continue reading Why You Need a Knowledge Base
Nikola Baldikov — August 23, 2019 — August 23, 2019 The most innovative businesses know that managing how they create, store and share their information is a key to their success. From intellectual property and content, to lessons learned and employee experience, managing knowledge is the cornerstone of the modern business. In reality, businesses create … Continue reading Upcoming Knowledge Management Trends to Keep You Ahead of the Curve
Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing
Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
David Dame — January 13, 2019 — January 13, 2019 In working in today’s knowledge work economy, it surprises me that many leaders still use traditional ways of leading their people. Leaders still put most of the focus on the work to be done instead of focusing on the people to create an environment where … Continue reading Leadership for the Knowledge Work Era
