Mike McMinn — November 21, 2018 Follow @MyHubIntranet — November 21, 2018 Be honest. Did you read the title of this article and spontaneously rolled your eyes or even let out a groan of frustration. Not something else I must be doing? And it’s certainly true that there are an awful lot of initiatives out … Continue reading Knowledge Transfer: Can Your Business Afford Not To?
How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
Paul Selby — November 5, 2018 Follow @Paul_at_SN_CSM — November 5, 2018 Photo by rawpixel.com on Pexels.com Every day, your customer service agents are fielding inquiries from customers. Similarly, your online community is overflowing with customer questions. Some of these might be the same issue, over and over and some are new–new problems in need … Continue reading 4 Ways to Promote Knowledge Management and Reap the Dividends
Robin Singh — October 27, 2018 — October 27, 2018 A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. … Continue reading Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!
Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search
Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2018 The rate at which Google featured snippets and Knowledge Graph results are served up in search query results continues to change. While change makes it even more difficult for marketers and publishers to keep up, it’s necessary to … Continue reading Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates
By Victoria Klochkova May 4th, 2018 Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals … Continue reading B2C Knowledge Commerce: Strategies to Boost Course Sales
Jenn Villa — May 1, 2018 — May 1, 2018 Simon / Pixabay Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, phone number, hours, a link to their website, as well as pictures and reviews. You love … Continue reading How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
By Gennaro Cuofano April 10th, 2018 In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to … Continue reading The Featured Snippet vs. The Knowledge Panel
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings
