By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise
Candace Huntly — January 23, 2018 Follow @SongBird_TO — January 23, 2018 Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to … Continue reading How To Turn Knowledge Into a Successful Business Strategy
Robin Singh — May 31, 2017 — May 31, 2017 There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, … Continue reading Role of Social Media in Knowledge Management
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance
Robin Singh — February 20, 2017 — February 20, 2017 Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in … Continue reading Knowledge Management in the Age of Social Media
Siya Carla — November 24, 2016 Follow @siyacarla— November 24, 2016 So, you have an idea that’s brilliant enough to tackle global problems and eventually buy you an island of your own? The era you live in is digital, but you don’t know the first thing about coding? Unfortunately, for a myriad of ambitious entrepreneurs, … Continue reading How to Launch a Startup When You Have Zero Technical Knowledge?
Patrick Hogan — November 8, 2016 Follow @growtenfold— November 8, 2016 The B2B sales process is long and sophisticated. Before a client makes a purchase, they have to be assured that they will be getting the benefits they were promised. They need to feel secure about the salespeople they dealt with, the brand they’re entering … Continue reading Understanding the Importance of Product Knowledge in B2B Sales
by Ashley Irving Follow @ashleyidesignOctober 8, 2016 Your boss sent you an email; she wants you to write an article about the newest CRM platform inside sales is using. The problem: you’re not a techie. Another problem: you’re not in sales. What would you do? Google? Wikipedia? Burn the midnight oil and send the article … Continue reading 3 Ways to Squeeze Expert Knowledge Out of Your Coworkers
by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
