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Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
by Paul Morris December 7, 2015 Follow @SuperbDigitalDecember 7, 2015 When it comes to managing a business, motivating staff performance ranks as one of the most necessary and impactful skills a leader can develop. In fact, the ability to encourage and empower a team to reach their potential and beyond is what distinguishes people who … Continue reading 5 Secrets Every Great Leader Knows About Motivating Staff Performance
Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert
