August 27, 2024 Dollar General and Kroger charge shoppers for this service that other stores offer free In some communities, ‘cash back’ is the only way to access funds. But a new government report says many dollar stores are charging extra fees for it—and profiting. BY Sarah Bregel There’s no quicker way to get cash than … Continue reading Dollar General and Kroger charge shoppers for this service that other stores offer free
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. Chris Wood on April 20, 2023 Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $ 37.5 billion by the IAB in their Internet Advertising Revenue … Continue reading How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
