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Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs Paul McNally / Last Updated: Feb 2, 2024 Meta’s Quest 3 headset had a strong Q4 last year. At stages over the holiday period, it was outselling Sony’s PSVR2 by 30 units to one on Amazon in the run-up … Continue reading Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs
Tru Optik Co-Founder Launches Swanston Labs by Laurie Sullivan @lauriesullivan, August 3, 2023 The former co-founder and CEO of Tru Optik — which was acquired by TransUnion in 2020 — plans to once again disrupt the convergence of advertising, media, entertainment, technology, and commerce with a new venture he calls Swanston Labs (SL). Andre Swanston says … Continue reading Tru Optik Co-Founder Launches Swanston Labs
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
Matt Williams Last updated: 25 March 2022 Yuga Labs posted to Twitter a trailer teasing the launch of a Bored Ape Yacht Club metaverse project in April, featuring their Ape NFTs. The video by @yugalabs was later reposted by American rock band The Doors whose song Break On Through (to the Other Side) features in … Continue reading Watch NFT Metaverse Teaser Trailer by Yuga Labs
Google Labs Returns With Futuristic AR, VR Focus Laurie Sullivan @lauriesullivan, November 11, 2021 Google Labs is back, the company confirmed, but this time around it’s the internal name given to a new team created under a reorganization that aims to gather the company’s innovative projects and long-term bets under one roof. “Clay Bavor has … Continue reading Google Labs Returns With Futuristic AR, VR Focus
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
