Brad Smith — August 12, 2017 Follow @bsmarketer — August 12, 2017 More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it … Continue reading 6 Landing Page Test Ideas You Need to Try
Steve Hamm — August 11, 2017 Follow @maasprosrdu — August 11, 2017 tswedensky / Pixabay Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially. More leads = more ROI To help you out with that, we’ve … Continue reading 8 Quick Tips to Optimize Your Landing Page
Greetje den Holder — August 4, 2017 Follow @GdenHolder — August 4, 2017 Landing page optimization is in a dramatic state. According to Fahad Muhammad, most marketers are still unable to grasp the one thing that makes a landing page a truly dedicated page and not just any other page on your website. Therefore, the … Continue reading How to Beat the Dramatic State of Landing Page Optimization
Yash Mehta — July 27, 2017 — July 27, 2017 If you are looking for effective ways to promote your website, the inclusion of videos on your website’s landing or product pages will perhaps serve you the best! Videos have been around since many decades now and our fixation to watching television is a clear … Continue reading Why You Should Use Videos To Boost Landing Page Conversions
Ryan Malone — July 24, 2017 Follow @RyanMalone — July 24, 2017 MSA-90 / Pixabay There are an infinite number of ways to test your landing pages, but where should you start? Especially if this is your first A/B test, what should you prioritize, and how do you know it’s working? A/B testing your landing … Continue reading How to Effectively A/B Test Your Landing Pages
Christopher Jan Benitez — July 11, 2017 Follow @christopherjanb — July 11, 2017 rawlaborer / Pixabay Full-screen backgrounds, recent posts, image sliders – blog owners have plenty of options when it comes to designing their homepage. While these layouts are by no means terrible design-wise, they often fall short regarding generating audience engagement. Research by … Continue reading Why You Should Create a Landing Page for Your Blog’s Homepage
Roman Kniahynyckyj — July 3, 2017 Follow @kniahynyckyj — July 3, 2017 Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a … Continue reading Successful Landing Page Do’s and Don’ts
Jacob Havenridge — June 2, 2017 — June 2, 2017 Your campaigns are built, the keyword targets are all in lock-step with the messaging, and the click-through rate is through the roof. However, there’s a problem: Your conversion rate is slipping. At this point, some marketers might be pulling their hair out trying to figure … Continue reading The PPC Landing Page Checklist Every Marketer Should Use
Bob Hutchins — May 26, 2017 Follow @Bobhutchins— May 26, 2017 You can spend thousands of dollars driving traffic from social media to your website… …but if the landing page doesn’t convert, you’re wasting your money. Your landing page is one of the most critical points of your sales funnel. But, ironically, many marketers and … Continue reading How to Build the Perfect Landing Page
By Jordan Kasteler May 9th, 2017 Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right message at the right … Continue reading 5 Landing Page Tools to Boost Your Conversions
