What marketers can do now to navigate the big privacy reset. Ken Zachmann on June 8, 2022 The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to … Continue reading The new identity landscape: A marketer’s guide
Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022 2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return. Pamela Parker on January 23, 2022 Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is the use of software and … Continue reading What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape
Kristen McCormick August 6, 2021 PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year … Continue reading 8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape
Young Entrepreneur Council October 27, 2020 As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in … Continue reading 12 Key Skills Marketers Need in Today’s Digital Landscape
Meredith Wholley July 6, 2020 Many companies have already made difficult decisions, some are making them now, and we will all have more to make in the future. In such an uncertain economic environment, hiring and workforce needs are difficult to understand and impossible to pin down. Which is why workforce planning is your most … Continue reading Workforce Planning in the COVID-19 Landscape
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape?
