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Tag Archives: Lane

Why It’s So Important to Stop Telling People to Stay in Their Lane

Liz Kislik July 22, 2021   Whenever a particular bit of business jargon comes up multiple times in the same week from different clients, I always wonder what ripples are moving through the corporate zeitgeist! Are you hearing about people being asked to “stay in their lane”? One conflict-averse vice president described herself as staying … Continue reading Why It’s So Important to Stop Telling People to Stay in Their Lane

Pick Your Swim Lane

Elliot Begoun — May 7, 2018 Follow @intertwinegroup — May 7, 2018 This is going to sound strange and a bit counter-intuitive. Opportunity can be an existential threat to an early-stage brand. As odd as that is, it’s true and if not recognized it can be a brand’s quiet killer. Too many opportunities can be … Continue reading Pick Your Swim Lane