The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
Slye Joy Serrano — November 26, 2018 Follow @SlyeJoy — November 26, 2018 It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe … Continue reading Last Minute Cyber Monday Marketing Tips You Can Use
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story
Gary Harpst — August 31, 2018 — August 31, 2018 Excellent organizations have three primary attributes according to our field research. First, they are learning organizations. Individuals in the organization should be like members of an Olympic team, where the best keep learning how to get better. Second, excellent organizations have clearly defined areas in … Continue reading 3 Attributes of Excellent Organizations – Learn, Lead, Last
The Last Blast: Retailers Are Moving To Behavioral Emails by Ray Schultz , Columnist, June 7, 2018 Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Amazon … Continue reading The Last Blast: Retailers Are Moving To Behavioral Emails
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Amy Gesenhues on May 23, 2018 Facebook CEO Mark Zuckerberg took his apology tour across the ocean (May 25, 2018) and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy … Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Virginia Franco — January 27, 2018 Follow @VAFrancoResumes — January 27, 2018 geralt / Pixabay If it’s been longer than 5 years since you’ve dipped your toes in the job search waters, it’s important to understand that some key components of the job hunt have changed. There’s more to it than refreshing your resume (even … Continue reading Has it Been Years Since Your Last Job Search? How to Organize and Spend Your Time Wisely
Sahail Ashraf — December 22, 2017 Follow @BizGrowInsights — December 22, 2017 Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its … Continue reading 6 Last Minute Ways To Get Ready For Christmas On Social Media
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
