Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms. Pamela Parker on November 11, 2015 As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes … Continue reading Online Retail Traffic And Conversions Warmed Up Last Week
Alan HartNovember 3, 2015 Is shipping on the last day of the month that important and at any cost? In my work in management consulting in the areas of accounting and finance I get involved with many client companies’ financial statement preparation, disclosure work and internal control (plus internal audit in several of the larger … Continue reading The Last Day of the Accounting Period Phenomenon
Ian JindalAugust 18, 2015 Over the last decade the shopping journey has been redefined. Where once it started with a trip in the car or on the bus, today the chances are that we’re checking availability on a mobile device, ordering online for home delivery or popping into a shop when it suits us to … Continue reading From the Store and Online to Multichannel: Retailing Gamechangers of the Last Decade
Taylor TomitaAugust 4, 2015 Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we … Continue reading Why Did Your Last Social Media Marketing Campaign Fail?
Denise ChanJuly 10, 2015 That much dreaded unsubscribe button – your stomach churns just hearing the mention of it. It symbolizes the end of a customer-brand relationship. There’s disappointment and doubt: “did my content fall short?” or “why didn’t they like my email design?” But, there is a silver lining in the unsubscribe. It’s an … Continue reading The Last Call: Optimizing The Unsubscribe Page
Kasra ShafieeMarch 12, 2015 Whether we like it or not, tax season is upon us. Instead of pulling the wool over our eyes, it’s important to learn how to minimize our tax liability through legal and well-established accounting principles in order to reduce the sting of tax season. Most corporations must file business tax returns … Continue reading 6 Last Minute Corporate Tax Filing Tips to Reduce Liability and Increase Profits
Tracey WallaceMarch 10, 2015 Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index. This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. … Continue reading Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings
Gail Oliver December 23, 2014 If you are a small business, a great way to remind your customers that you exist is to send out holiday greeting cards. If you haven’t done it yet, you may be a little late for mail, but there are other ways to do it last minute. Seasons Greetings … Continue reading Creative Ideas For Last Minute Holiday Cards For Your Small Business
EBay Sale Items Image by theneonheart OLYMPUS DIGITAL CAMERA Digital spending has increased in the recent past, and this black Friday has turned out to be a treat for the digital content sellers. With almost 29% increase in digital downloads from the previous year, people all over the globe have capitalized on the discount … Continue reading 29% Increase From the Last Year?s Black Friday Digital Sales
