Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024 If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains … Continue reading Show, don’t tell: How storytelling leads to lasting brand impact
Enrique Ambrocio June 23, 2021 Email sign-offs may seem like a minor detail, but they are not! These last few words in your email can have a significant impact on how your recipient perceives your message. By taking adequate time crafting your email sign-off before you hit send, you can leave a more profound impression … Continue reading Email Sign-Offs: 18+ Examples You Can Use to Leave a Lasting Impression
Sarah Bentley September 25, 2020 LinkedIn’s default setting is to update your headline with the title of your current position and company name, however, this won’t make you stand out from the crowd. You may be wondering what components your headline should actually include if you want to be unique or original, and be one … Continue reading Make a Lasting First Impression on LinkedIn
Rebecca Fulton — June 21, 2019 — June 21, 2019 Workplace culture isn’t guaranteed when you start, buy, or take over a company. It doesn’t exist solely in high-tech companies, or only in exotic locations. The fact is that building a solid office culture needs to be intentional and requires a lot of work from … Continue reading Building a Lasting Workplace Culture: 7 Statistics You Need to Know
John Oechsle — May 4, 2019 Follow @hjoech — May 4, 2019 Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to … Continue reading Dedicate This Small Business Week to Building Lasting Customer Relationships
Chris London — January 28, 2019 Follow @Pixel_Pro — January 28, 2019 Which is Better: Daily Blogging or Evergreen Content for Your Blog Content Strategy? Is your content strategy falling short? Perhaps you’re pursuing the wrong strategy, here’s your guide to creating lasting content. While daily blogging may be essential to keep your audience interested, … Continue reading Choosing Your Blog Content Strategy to Create Lasting Content
Brian Wallace — December 19, 2018 Follow @nowsourcing — December 19, 2018 Startups are some of the most powerful money-making machines on earth, globally generating $ 2.3 trillion in total value between 2015 and 2017. This seemingly unstoppable force of business shows the extent of the entrepreneurial spirit, but it’s keeping a business going that’s … Continue reading To Build a Lasting Business, Look to Scalability [Infographic]
Deborah Sweeney — August 23, 2018 Follow @MyCorporation— August 23, 2018 You’ve signed up for an Instagram account for your small business but haven’t done much with it yet. Much like being on any social media account, you know you’re supposed to be actively posting and engaging with fans but haven’t quite figured out your … Continue reading Create a Lasting Instagram Presence for Your Small Business by Doing These 4 Things
John Oechsle — April 26, 2018 Follow @hjoech — April 26, 2018 Commit to meaningful interactions and building long-term customer relationships this Small Business Week It’s been 55 years since President John F. Kennedy proclaimed the inaugural Small Business Week. The annual event recognizes the outstanding – and vital – contributions of entrepreneurs and small … Continue reading Focus on Building Lasting Customer Relationships this Small Business Week
