Tag Archives: Latest

The latest AI-powered martech releases, features and updates

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates →

Discord’s latest teen safety blitz starts with content filters and automated warnings

Web Tools

Discord’s latest teen safety blitz starts with content filters and automated warnings The features come after a recent report found the company was failing to protect young users. Igor Bonifacic Updated Fri, Oct 20, 2023 Discord Discord is introducing new safeguards to protect young users. On Thursday, the company announced Teen Safety Assist. The … Continue reading Discord’s latest teen safety blitz starts with content filters and automated warnings →

Pepsi, McDonald’s and the latest in digital out-of-home

Digital Marketing

Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home →

Best of the Bot: Identifying the latest trends in digital marketing

Digital Marketing

Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing →

The latest AI-powered martech products, platforms and additions

Marketing Platforms

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions →

This week’s roundup of the latest AI martech products and news

AI Marketing Tools

A look at the AI martech products, platforms, features and related news from the past week. Constantine von Hoffman on July 13, 2023 So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI … Continue reading This week’s roundup of the latest AI martech products and news →

The latest AI-powered martech tools

AI Marketing Tools

Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week. Constantine von Hoffman on July 6, 2023 Before we get to this week’s round-up of AI-powered martech, I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I … Continue reading The latest AI-powered martech tools →

US Senate is the latest to look into Amazon’s warehouse safety practices

Amazon Retail

Avery Menegus @averysmallghost Tornadoes ripped through six states on Friday, killing dozens. Among the dead were six workers at an Amazon warehouse in Edwardsville, IL, which collapsed while they sheltered inside. The incident is now the subject of an OSHA investigation. The mass casualty event is likely Kentucky’s “deadliest tornado system in state history,” … Continue reading US Senate is the latest to look into Amazon’s warehouse safety practices →

The latest in AI-powered martech releases

Marketing Technology

Here is a roundup of AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on June 22, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And … Continue reading The latest in AI-powered martech releases →

Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities

Partnerships

Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities by Steve McClellan @mp_mcclellan, June 20, 2023 Imagen Demonstration. Source: Google Omnicom Group today announced a strategic collaboration with Google Cloud that offers what the companies called “unique access” to Google’s Vertex AI platform. The announcement was made at Cannes on Tuesday during the Lions Festival. … Continue reading Latest Google Cloud Alliance Bolsters Omnicom’s Image Creating Capabilities →