Tag Archives: Launch

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

Mergers and Acquisitions

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan  @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer →

Reddit Contextual Keyword Targeting And Product Ads Launch

Reddit

Reddit Contextual Keyword Targeting And Product Ads Launch by Laurie Sullivan  @lauriesullivan, June 9, 2023 Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting continues to expand outside of search. Users on the Reddit platform contribute … Continue reading Reddit Contextual Keyword Targeting And Product Ads Launch →

Amazon Anywhere To Launch As Immersive Shopping Experience

Shopping Experience

Amazon Anywhere To Launch As Immersive Shopping Experience by Laurie Sullivan  @lauriesullivan, May 9, 2023 Amazon plans to launch an immersive shopping experience called Amazon Anywhere. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s real-world augmented reality game Peridot, a pet simulator from the maker of Pokémon Go, the company … Continue reading Amazon Anywhere To Launch As Immersive Shopping Experience →

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

Branding Tools

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface.  The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place →

How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire

Performance Analytics

How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023   If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire →

Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change

Advertisement Industry

Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan  @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change →

TikTok, American Express Launch Small Business Accelerator Program

TikTok Marketing

TikTok, American Express Launch Small Business Accelerator Program by Colin Kirkland , November 15, 2022 In preparation for Small Business Saturday (Nov. 26), TikTok is launching a new accelerator program in partnership with American Express. #ShopSmall will provide small businesses with platform insights, guidance, and ad credit for eligible brands. American Expresses founded Small Business … Continue reading TikTok, American Express Launch Small Business Accelerator Program →

Stadia launch title ‘Gylt’ is heading to other platforms next year

Platform as a Service

Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt   Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year →

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