IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Michael Abetz Last updated: 23 April 2022 The upcoming ‘Otherside’ Bored Ape metaverse launch date is set for 12pm ET on April 30th. The Otherside metaverse Discord is also now open which already has over 76,000 members. The news was tweeted out by @OthersideMeta, a Yuga Labs affiliated Twitter account. BAYC Metaverse The adventure begins. … Continue reading Bored Ape Metaverse Launch Date set for April 30
Matt Williams Last updated: 14 April 2022 Fidelity are adding exchange-traded funds (ETFs) which will allow a wider range of investors to learn about and invest in the metaverse and crypto space. Based in the United States, Fidelity Investments Inc is one of the largest multinational investing and asset management platforms in the world with … Continue reading Fidelity launch Metaverse ETFs – Invest in the Metaverse
Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management
InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti by Laurie Sullivan @lauriesullivan, (March 29, 2022) InMobi unveiled an interactive video offering to help consumers discover products, and assist brands that want to monetize the media on their website. Launched Tuesday at Shoptalk, InMobi Commerce supports retailers and ecommerce companies through the launch of … Continue reading InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards. Chris Wood on February 25, 2022 Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with … Continue reading How marketers on Amazon can still launch and grow brands
A bumpy start for Mark Zuckerberg’s Meta. Kim Davis on November 1, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Not the smoothest launch
How To Launch A Successful Mobile App by Tim Waldenback , October 14, 2021 Most people over the age of 12 own a phone or tablet. Now, think about how often those people use mobile apps. With that realization, it’s easy to understand that mobile app publishers are having a hard time making sure new … Continue reading How To Launch A Successful Mobile App
LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy
