Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy
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Chintan Zalani April 21, 2021 In 2018, a MarketResearch.com report claimed that the global Elearning market was touted to touch over $ 325 billion by 2026. But virtual learning picked up tremendous steam worldwide last year with coronavirus-induced lockdowns. It led to remote teaching — using digital platforms — becoming the norm. Education technology platforms … Continue reading Why You Need to Launch an Online Course: eLearning Stats 2021 [Infographic]
Christa Tuttle April 19, 2021 A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. With all these moving parts, it can be a challenge to clearly outline every step of the way and make sure it is accessible to all people involved. So, how can … Continue reading How to Create a Comprehensive B2B Product Launch Timeline
Christa Tuttle March 22, 2021 The shift to primarily virtual events and interactions has brought both challenges and successes to organizations. With virtual becoming the norm, a great deal of adaptation is and has been required to deliver value-added experiences for audiences. New product launches are an area that organizations have especially wrestled with in … Continue reading Strategies for a Successful Product Launch in the Virtual World
Connor Benedict March 18, 2021 A successful product launch might be the difference between being a Fortune 500 company and your company going under. If you can get enough traction after a launch, there’s no saying what can happen to your company. The best way to have a successful launch is to have a well-made … Continue reading The Secrets of Creating a Product Launch Plan
William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap
Thomas Griffin January 22, 2021 Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. … Continue reading 7 Steps to Launch a Successful Online Event
Chris Christoff January 4, 2021 The day you launch your product is a big one for your business. After a lot of hard work and diligence, the time finally arrives when you get to put your product out in the market and let your customers decide its fate. In a way, it’s like the make-or-break … Continue reading 4 Important Tips for a Successful Product Launch
Susan Gilbert January 3, 2021 Today I have some tools to help startups get off to a growing start with their new business. Launching a new business or solo venture can be an challenge if you don’t have the right connections. By using the right tools you can accelerate the process and attract leads and … Continue reading Launch Your Startup in 2021 With These 4 Tools
Nicole Blanckenberg December 3, 2020 Having a good eCommerce new product launch strategy can make or break a new category or variant. Even the most successful online stores need to fine-tune and optimize each product launch, to determine the long-term success of not only the product but the brand itself. The problem is that as … Continue reading eCommerce New Product Launch Strategy
