Tag Archives: Launches

Constant Contact launches automated tools for brand consistency and campaign creation

New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024   Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation

Qualtrics launches new Strategy & Research Suite for XM

Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024   Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM

Google launches new AI-powered features for Performance Max campaigns

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024   Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns

Monzo co-founder launches AI startup with ambitions to put software developers out of business

Monzo co-founder launches AI startup with ambitions to put software developers out of business Graeme Hanna Tech Journalist     Monzo co-founder Jonas Templestein has commenced a new journey with a fresh startup seeking to put software developers out of business. With fundraising efforts underway and drawing support from OpenAI and Index Ventures amongst others, Nustom … Continue reading Monzo co-founder launches AI startup with ambitions to put software developers out of business

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024  Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities

Klaviyo launches Klaviyo AI

The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels. Chris Wood on February 27, 2024 Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to … Continue reading Klaviyo launches Klaviyo AI